Social Media Coordinator – Wild Rose College of Herbal Medicine
Position: Social Media Coordinator
Location: Remote (Canada-based)
Employment Type: Temporary Maternity Cover Position (1-Year F/T)
Reports to: Marketing & Education Manager 

Wage: $24 per hour

About Wild Rose College

Wild Rose College of Herbal Medicine is a leading online institution dedicated to herbal education. We offer comprehensive programs, engaging courses and workshops, and a thriving online community to support students in their journey to becoming skilled herbalists. Our mission is to provide accessible, high-quality online herbal education while fostering a vibrant and engaged herbal community.

We are seeking a temporary Social Media Coordinator to help grow and strengthen our online presence, increase engagement, and support our mission of bringing herbal medicine to a wider audience.

Role Overview

The Social Media Coordinator will be responsible for executing and co-managing Wild Rose College’s social media strategy across key platforms, primarily Facebook, Instagram and TikTok. This role will focus on content creation, community engagement, audience growth, and digital marketing initiatives to enhance brand awareness, increase student enrollment, and build an active and engaged community of herbal enthusiasts.

Key Responsibilities

Social & Digital Media Management

• Co-manage and execute social media strategy for primary platforms.
• Plan, create, and schedule engaging content to build brand awareness, foster community engagement, and drive student enrollment and retention.
• Develop and implement quarterly content themes and quarterly social media calendars, ensuring a balance of educational, promotional, and engaging content.
• Monitor and respond daily to comments, direct messages, and inquiries to nurture community relationships and act as a liaison between potential students and Student Services.
• Curate and maintain a library of high-quality photos, videos, and user-generated content for strategic posting.
• Support the launch of new courses and events through well-timed social media promotions and engagement campaigns.
• Identify and collaborate with herbalists, influencers, and brands for joint giveaways, partnerships, and cross-promotions.
• Track emerging trends and social media opportunities to expand Wild Rose College’s digital reach and engagement.

Content Creation & Visual Strategy

• Utilize Canva and other design tools to create visually compelling and on-brand graphics, memes, and promotional content.
• Develop engaging short-form video content (Reels, TikToks, and Stories) to enhance audience interaction.
• Assist in creating lead magnets, shareable infographics, and video content in collaboration with the Marketing team.

Community Engagement & Growth

• Cultivate an active and engaged online community, fostering discussions, answering herbal-related questions, and encouraging user-generated content.
• Build strategic engagement strategies to encourage new student enrollment and retention.
• Actively engage with herbal and natural health communities online, building partnerships and collaborations.
• Track emerging trends and social media opportunities to expand Wild Rose College’s digital reach and engagement.
• Manage and grow the Wild Rose College affiliate program, including onboarding new affiliates, providing promotional assets, and tracking performance to optimize partnerships.

Analytics & Performance Tracking

• Monitor, track, and report social media performance metrics bi-monthly, including audience growth, engagement, and conversions.
• Analyze the effectiveness of campaigns, sales promotions, and lead generation strategies, providing insights for optimization.
• Track the growth and engagement of Wild Rose College’s direct email audience in relation to social media efforts.

Copywriting & Content Development

• Assist in developing engaging copy for social media posts, ads, email campaigns, and website content.
• Craft regular email campaigns, newsletters, and course launch promotions.
• Identify and propose monthly blog topics, recruit guest bloggers, and assist in coordinating and publishing blog content.

Administrative & Brand Management

• Maintain and oversee brand identity guidelines and editorial calendars to ensure cohesive messaging and visual consistency.
• Keep marketing assets updated, including active student testimonials, alumni highlights, and community engagement records.

Qualifications & Skills

Required:

• 2 + years of experience in social media management, content creation, or digital marketing (preferably in the wellness, education, or herbal industry).
• Strong understanding of Facebook, Instagram and TikTok with hands-on experience managing business accounts.
• Strong proficiency in Canva for creating branded graphics and marketing materials.
• Excellent copywriting skills with an ability to craft engaging, on-brand messaging.
• Strong community management skills with experience responding to comments, DMs, and fostering engagement.
• Knowledge of SEO and blog writing best practices.
• Experience with social media advertising (Google and Meta ads).
• Experience in tracking and analyzing social media metrics to inform content strategy.
• Passion for herbalism, wellness, and natural health, with a desire to contribute to the herbal education space.

Preferred:

• Familiarity with ActiveCampaign, WordPress, Vimeo and G-Suite 
• Previous experience in an online education or holistic wellness brand.

Why Join Wild Rose College?

• Be part of a thriving herbal education community and contribute to the growth of herbalism worldwide.
• Collaborate with a passionate, knowledgeable team dedicated to herbal education and natural health.
• Flexible, remote work environment with room for creativity and initiative.

How to Apply:

If you check all of the above boxes– and in fact love everything this job posting entails and are excited to connect further, please send your resume along with a cover letter indicating previous and related work experience. In your cover letter, please share (1) using the hashtag #HerbalMarketingMagic and tell us about a recent social media campaign that impressed you and why or (2)  one social media trend you believe will shape digital marketing in the next year and how you would integrate it into our brand strategy.

Please note: Applications sent without cover letters will not be considered.

Submit both to Education and Marketing Manager, Becky Starling at [email protected] by  March 31, 2025

At Wild Rose College, we know that like any ecosystem, diversity is a strength and our workplace is no different. We are passionate about building and sustaining an inclusive and equitable working and learning environment for our students, staff, and faculty. We are committed to the path of reconciliation in Canada. We believe every team member enriches our diversity by exposing us to a broad range of ways to understand and engage with the world.

We welcome submissions from a diverse range of qualified applicants and look forward to learning about you, your skills, and how you envision yourself as part of our team and contributing to the growth of the college.

We thank all applicants for their interest, however, only those candidates who are selected will be contacted.